Current:Home > FinanceThe legendary designer of the DeLorean has something to say about Tesla's Cybertruck -RiskRadar
The legendary designer of the DeLorean has something to say about Tesla's Cybertruck
View
Date:2025-04-17 13:59:25
There is one person who can truly relate to the onslaught of criticism Tesla has faced surrounding its yet-to-be-released Cybertruck and it's an 85-year-old Italian man.
That octogenarian is Giorgetto Giugiaro, the legendary car designer behind the Lotus Esprit, BMW M1, and most notably, the DeLorean DMC-12.
The iconic sports car immortalized in the Back to the Future series faced a series of critiques in 1981 that are remarkably similar to those being leveled at the Cybertruck; particularly about its angular design and smudge-prone body.
Tesla need not panic, Giugiaro told NPR over email.
"When you step outside the norms, it's almost always seen as a provocation," Giugiaro said. "It happens in all fields, from furniture to cooking, etc. Everyone wants to distinguish themselves; it's a market necessity, and the Cybertruck will surely be successful, I'm sure of it. I'm convinced it will find its admirers."
Foreshadowing a fraught manufacturing process
First impressions mean everything and the one made by the Cybertruck and Tesla CEO Elon Musk wasn't great.
In typical Tesla style, the unveiling in Los Angeles four years ago included a countdown clock and an auditorium full of fans and journalists.
The stage was enveloped in artificial smoke as the truck made its entrance, accompanied by the resonating beats of music from loudspeakers. Along the edges, pyrotechnic flames ascended while the vehicle came to a halt before a graffiti-style Cybertruck graphic, starkly depicted in black and white.
On Nov. 21, 2019, Musk engaged the crowd, asking, "You want a truck that's really tough? Not fake tough?"
For the Cybertruck's exterior, Musk revealed a plan to use a stainless steel alloy, the same one his engineers at SpaceX utilized for the company's Starship rocket.
However, the presentation took an unexpected turn during the "Tesla armor glass" strength test.
A metal ball dropped onto a sheet of what Musk called "regular car glass," resulted in a long crack. The Tesla glass was then subjected to a drop from around 10 feet, remaining intact. Musk, not satisfied, handed the ball to Tesla's chief designer, Franz von Holzhausen, who had previously demonstrated the truck's durability by whacking it with a sledgehammer.
"Franz, could you try to break this glass, please?" Musk challenged.
"You sure?" von Holzhausen inquired.
"Yeah."
With little hesitation, von Holzhausen hurled the ball at Tesla's truck, creating a spiderweb of splintered and dented glass.
"Well," Musk reflected afterward, "Maybe that was a little too hard."
Hard is perhaps the most appropriate word to describe Tesla's Cybertruck development.
The truck has been plagued by "serious powertrain, braking, suspension, structural, and sealing issues" that have resulted in deliveries being delayed by years, Motortrend reported. It was initially expected to hit the market about two years ago. Tesla now says the first deliveries will take place on November 30.
At the heart of Cybertruck's woes is its stainless steel exterior, which is very familiar to designer Giugiaro.
The complicated art of origami
Before the 2019 event, Musk had given glimpses of various Cybertruck design influences, attributing inspiration to films like Bladerunner and The Spy Who Loved Me, where vehicles showcased sharply angled fronts and wedge shapes.
This style was mastered in the 1970s in what Giugiaro called an "architectural exercise that resembles a modern Miami or San Francisco 'chalet,' almost a provocation."
Giugiaro called this design approach "origami."
"In 1972, his concept car for Maserati, the Boomerang, launched a whole new look for cars based on wedges and sharp, straight lines inspired by Japanese origami. The most famous commercial application of this 'folded paper' style would be the Volkswagen Golf Mk1, but the effect is visible in all the angular car designs that followed," Esquire reported in an exhaustive profile of Giugiaro in 2019.
The DeLorean debuted in 1981, the brainchild of Detroit bad boy John DeLorean who partnered with Giugiaro to create what would be his company's solitary offering: the DMC-12 (for more on the brilliance and infamy of DeLorean, Netflix's Myth & Mogul: John DeLorean is an apt primer).
Despite being built more than 40 years apart, the criticisms levied against the DMC-12 are surprisingly similar to those being made about the Cybertruck:
- The Cybertruck has received blowback for its stainless steel body (the DeLorean's stainless steel body "showed every fingerprint, every speck of dirt, and needed constant cleaning" the New York Times wrote in Oct. 1982).
- There are reports of misaligned stainless steel panels on the truck ("As luck would have it, the first 500 sets of [DeLorean] doors were pressed on sloppy prototype tooling. They simply can't be made to fit properly," Car and Driver wrote in July 1981).
- The Cybertruck has made some questionable interior choices (The DeLorean had "knobs, buttons and other pieces" fall "off regularly," the Times added).
Tesla did not respond to NPR's request for comment.
DeLorean's DMC-12 would ultimately go on to become one of the world's most recognizable cars in no small part to Back to the Future, the public's (and Hollywood's) relentless fascination with John DeLorean's personal tragicomedy and Giugiaro's place in history as the "Most Influential Car Designer of the 20th Century."
Time will tell if the Cybertruck will earn a similar distinction.
"I don't want to judge the Cybertruck as beautiful or ugly. It certainly has its admirers who want a vehicle to stand out," Giugiaro told NPR.
NPR's Greta Pittenger contributed to this report.
veryGood! (25)
Related
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Kourtney Kardashian Reveals the Secrets Behind Her Guns N' Roses-Inspired Wedding Dress
- Elon Musk says he will grant 'amnesty' to suspended Twitter accounts
- Sam Bankman-Fried strikes apologetic pose as he describes being shocked by FTX's fall
- Retirement planning: 3 crucial moves everyone should make before 2025
- 10 Customer-Loved Lululemon Sports Bras for Cup Sizes From A to G
- It's the end of the boom times in tech, as layoffs keep mounting
- Racial bias affects media coverage of missing people. A new tool illustrates how
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Selena Gomez Is a Blushing Bride in Only Murders in the Building Behind-the-Scenes Photos
Ranking
- Grammy nominee Teddy Swims on love, growth and embracing change
- A congressional report says financial technology companies fueled rampant PPP fraud
- The Pacific island nation of Vanuatu has been knocked offline for more than a month
- Canada wildfires force evacuation of 30,000 in scorched Alberta
- All That You Wanted to Know About She’s All That
- How the Glamorous Hairstyles on Marie Antoinette Tell Their Own Stories
- Woman detained in connection with shooting deaths of two NYU students in Puerto Rico
- Chaos reigns at Twitter as Musk manages 'by whims'
Recommendation
Trump invites nearly all federal workers to quit now, get paid through September
1000-Lb. Sisters’ Amy Slaton and Husband Michael Halterman Break Up After 4 Years of Marriage
Elon Musk's backers cheer him on, even if they aren't sure what he's doing to Twitter
TikToker Jehane Thomas Dead at 30
'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
U.N. calls on Taliban to halt executions as Afghanistan's rulers say 175 people sentenced to death since 2021
King Charles' official coronation pictures released: Meet the man who captured the photos
This Detangling Hairbrush With 73,000+ 5-Star Amazon Reviews Is on Sale for $12